In the contemporary digital era, the timeliness and preparation of an email by a brand can greatly influence that brand’s interaction with its target market in terms of loyalty and ultimately, of course, conversions. Email marketing strategies prompted by potential clients’ behavior—indeed an innovative solution that allows to send the follow up message at the best time by looking up how users interact with the website— has changed the brands’ communications with the audience utterly. Understanding behaviors as simple as how often a person not only visits a sites but also makes a purchase, abandons a shopping cart or even opens an email allows to adjust the messages flowing to the targeted audience to their actual needs and interests making marketing relevant and very personal.

Let us now understand technical aspects of behavioral email marketing, how it functions and its importance in marketing in a more practical way, especially to the execution of sending a timely and proper message.

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In this era of high volume email communication, getting attention and holding the reader’s interest, is harder than ever. Considering that the average user receives over a hundred emails on a daily basis, the conventional promotional advertisements and non-dynamic brochures stand to be shuffled in the noise. Therefore, it is important to be creative and engaging in email marketing strategies. This can mainly be achieved through the inclusion of interactive and game like content to the email campaigns.

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Throughout the vast realm of digital marketing that is filled with strategies and platforms, two main channels remain resoundingly effective in reaching advertising communication towards consumers: they are email and social media. Each channel has its advantages and disadvantages, but when the question alludes to return on investment (ROI), which of the two should companies focus on in? This article looks studiedly into the pros, cons and return on investment for email and social media, giving you a clearer picture when planning your 2024 marketing approach.

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While the present-day environment has been characterized by a constant and rapid change, email continues to be an effective marketing strategy for many companies across the globe. However, the increasing focus on data protection has triggered stricter Email Privacy Laws that every marketer ought to respect and observe. With the beginning of 2024, these measures are still changing how every corporation relates to its audiences, safeguards their data, and enhances credibility. This guide will help marketers untangle all the email privacy laws present on the market and provide the most important information about compliance, trust building, and brand reputation protection that everyone should be aware of.

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In the present day and age, when a consumer gets unauthenticated masses of emails on a daily basis, reaching the consumer therein becomes one of the greatest headaches for a marketer. A plethora of such emails end up going unread or, worse even, straight to the spam folder. However, there is a very effective way to make your business survive the noise – Hyper-Personalization. Hype- personalized emails do not only include first names of the subscribers; rather such emails make use of ample information about each subscriber’s preferences, activities and the reasons why such a person would want to receive any messages. In this guide, we will cover the advantages, approaches, tools, and other recommendations necessary for development of hyper-personalized email marketing campaigns which make the subscribers feel appreciated and lead to more engagement.

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